BLAZING NEW TRAILS IN BOZEMAN
Once the ashes from Phoenix V2 had fallen from the flames and softly rested back into the earth, we were excited to begin discussions on our third collaboration project with the legendary Bozeman-based brand EVERGOODS. This small startup with Jack and Kevin at the helm has always punched well above its weight class, making some of the best carry in the entire game, with winners of multiple Carry Awards. The bar was already set extremely high. But what could we do next that could be anywhere near as fun as the last two?
For our first collab, we selected one of the most iconic backpacks in carry, the CPL24 (along with its tech kit little brother, CAP2), and then twisted the dial up to 11 with the Phoenix treatment. For the second, we used the same Phoenix stroke, but created a brand new product with Jack and Kevin, the CTB26, a smaller and more EDC-friendly version of their CTB35 pack (along with the CAP1 organizer). There was no shortage of ideas for the third collaboration project… which didn’t make it easy. EVERGOODS has been filling out their collection carefully, adding more and more award-winning products, all of which were on the table.
One idea: a Phoenix V3, burned out fast. It was too obvious. We needed a new fire. So we let the embers burn… until we decided to fly in an opposite direction. Taking EVERGOODS back into the Old World. Something classic, timeless, and iconic.
We made the pitch. What if the Griffin would be born from waxed canvas and leather? And what if it was a complete collection of the very best products from EVERGOODS?
And the rest, as they say, is history.
